George Stanton, a professor emeritus of biology, recently expressed his disappointment with student response to social media elements in classes. He pointed out that students were less than active in using the tools, meanwhile a recent survey of first-year students at his institution found that the number one expectation for class was “to be entertained.”

If you’re interested in using technology tools to enhance your teaching, it’s easy to get overwhelmed by the mountain of information out there. To make matters worse, much of what you find is either highly technical or simply not very practical for the college classroom.

Aristotle was wrong. He thought that knowledge was passed from person to person like water is transferred between vessels. Aristotle believed in education through reading great texts and listening to great teachers, with the knowledge filling the learner’s mind.

Social media has allowed anyone to become a video producer. The result is an explosion of high-quality teaching videos. Thirty years ago a teacher might show a PBS video in class every once in a while, mostly just as a break from the usual routine. But today there are thousands of videos from which to choose.

When considering the major advances in communication — from the printing press, to the telephone, to the television — each medium shared the characteristic of allowing either one-to-one communication or one-to-many communication. But social media changed all that. For the first time in history “many” can speak to “many,” and this has radically changed our world.

My son Alex is an average 20-year-old college sophomore. He gets OK grades, and like many people his age, seems more interested in video games than school. Looking at him, you might think that nothing in particular excites him.

“Hybrid education” has become a hot catchphrase recently as faculty blend face-to-face learning with online technology. But the growth of hybrid education has been steered by the unstated assumption that hybrid technology should be used to facilitate discussion outside of the classroom, while classroom time should be spent lecturing.

It's an age-old problem. You want to make the most of every minute you have with your students, but it’s been proven that most people can only retain about 20 minutes of content in our short-term memory before we have to reflect on it in order to move it to our long-term memory or it will be lost. Add to this the violently condensed attention span of the general population and anyone hoping to provide a content-rich education in the time slots of traditional classes faces an uphill battle.

Is Twitter a powerful learning tool or a colossal waste of time? It depends whom you ask. In its second annual survey on the popular micro-blogging technology, Faculty Focus found a great divide in how professors perceive Twitter, including whether it should be used in the classroom or is best reserved for networking with peers.