Online student retention is one of the most critical components for the success of any college or university. The key to a successful online retention program is the realization that student retention is everybody's job.

Anyone who teaches online has run into problems within their courses. Some of these problems can be complicated and if not correctly resolved can do major damage to the online instructor’s reputation and opportunity for teaching future courses. This column tackles the worst of these.

Teaching face-to-face and teaching online are both teaching, but they are qualitatively different. In comparison, driving a car and riding a motorcycle are both forms of transportation, but they have enough differences to warrant additional training and preparation when switching from one to the other. The same is true when faculty move from the traditional classroom to the online classroom. There are some things that the two have in common, but there are also plenty of differences. With this in mind, consider the following eight roles of an effective online teacher.

You’ve been assigned your first online class to teach and you feel like you’re ready. You’ve done your homework and learned the ins and outs of the institution’s course management system. You’ve structured your content in purposeful ways and developed thoughtful guiding questions to situate student learning and motivate them. When the class starts, however, you realize that while everything is technically functioning correctly, many of the students are not engaged. While you were looking forward to teaching online and interacting with students, the students are approaching your course as if it’s an independent study. This wasn’t what you anticipated when you agreed to teach online!

Most community colleges believe that student demand for fully online courses is outpacing the college’s supply, but a new study suggests that colleges may be overestimating students’ desire for more online learning, particularly in certain subjects.

After going out for tacos, our students can review the restaurant on a website. They watch audiences reach a verdict on talent each season on American Idol. When they play video games—and they play them a lot—their screens are filled with status and reward metrics. And after (and sometimes while) taking our classes, they can go online to www.ratemyprofessors.com.

Understanding learners’ experiences in the online classroom can help you improve your courses for current and future students and help build a strong learning community. Jill Schiefelbein, owner of Impromptu Guru, a company focused on helping individuals and groups improve communication in both face-to-face and online environments, recommends using a reciprocal feedback process to elicit this valuable information from students.

It’s always important to help students be successful, but with returning adults, success often seems more elusive for a variety of reasons. They often have a hard time fitting schooling in with other life demands (including family obligations and work). In addition, many adult students are worried about their abilities as students and about learning in an online environment.

Controversy can erupt in any learning situation, and knowing how to manage it is an important skill for any instructor. Online instructors need to be aware of the following challenges when it comes to managing controversy: